Can someone please clarify for me that the reach is on average 16% because fans just don’t happen to see your post at the particular time that you post it (ie they’re offline)? There seems to be a lot of confusion with people believing that Facebook are actually not posting a pages posts to everyone’s news feed so this is why so few people see a pages post. To me that seems illogical – why would Facebook pick and choose which of your page Likers see a particular post???
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